Every website that used the word wellness in it seemed to be taken. Search after search we kept feeling like it was an uphill battle to create a name.
WHAT’S THE EXPRESSION “YOUR BEST IDEAS COME FROM THE SHOWER”? WELL, WE DISAGREE. OUR BEST IDEAS COME FROM MOVING OUR BODIES.
We set out on a hike + brainstorming session spit firing unique words and possible company names trying to think outside the box. Out of nowhere, we joked around about John’s hilarious passion for everything pirates (and star wars… but let’s save that for another day) and the pirate sound “arrgh” somehow got smashed it with wellness.
INSERT ARR + WELL.
Some companies are born from Latin words, or a deep rooted history lesson … ours is not.
But it works.